“Measure everything of significance. Anything that is measured and watched, improves” - says Bob Parsons, CEO of GoDaddy, quoted by Entrepreneur Magazine. Therefore, if you want to improve your team’s performance, you must persuade your colleagues to start keeping score of their achievements.
There are so many possibilities to gain new leads for your sales department, just think about the multitude of marketing channels at your disposal: email marketing, telemarketing, direct mailing, social media, online advertising and so many others.
You probably already use some, but which marketing channel generates more conversions, brings back most revenues and is better fitted for your company? If you could answer this question, directing the marketing budget towards the right channels will be a piece of cake.
Let's see how Zimplu CRM can help you in this particular matter. To illustrate, we created a dummy database:
We revolutionized the way task management is done with fewer buttons to click for a basic activity. In short terms, we made the sales representatives who use Zimplu to work more efficiently, to waste less time for each contact and, in the end, to make more calls or send more emails every day.
You just started your business, and your biggest concern right now is to find customers to sell your products or services to. There are probably thousands of prospects to call, emails to send and lots of things to keep track of.
As a startup business it's easy to handle all the information, but can you keep it all whole and safe for when you grow big?
Now it’s the perfect time to prepare for later challenges. Until you become a significant company on the market, you’ll gather stories about every prospect you get in contact with, and you'll learn what their needs and opinions are. You must secure all this information, or you'll lose it in a couple of years. And then, what if you'll want to continue the conversation with prospects you already met?
More and more managers choose to implement a system to monitor their employees in the field. The benefits of doing that are many, but I won't make a list here. Still, a certain scepticism continues to exist towards these solutions that can develop a strong resistance to change, because people might feel distrusted or constrained.
I'll just say it right now: if you don't have the essential leadership skills, not a single innovation in the whole wide world will do the job instead of you and lead employees on the right path.